3Lip

Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The fast-paced environment of digital media presents new methods for promotion to utilize new tools now available through technology. With the rise of technological advances, promotions can be done outside of local contexts and across geographic borders to reach a greater number of potential consumers. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner.

Brands can explore different strategies to keep consumers engaged. One popular tool is branded entertainment, or creating some sort of social game for the user. The benefits of such a platform include submersing the user in the brand’s content. Users will be more likely to absorb and not grow tired of advertisements if they are, for example, embedded in the game as opposed to a bothersome pop-up ad.

Social media, as a modern marketing tool, offers opportunities to reach larger audiences in an interactive way. These interactions allow for conversation rather than simply educating the customer.

Piter Till

Digital media, which includes Internet, social networking and social media sites, is a modern way for brands to interact with consumers as it releases news, information and advertising from the technological limits of print and broadcast infrastructures. Digital media is currently the most effective way for brands to reach their consumers on a daily basis. Over 2.7 billion people are online globally, which is about 40% of the world’s population. 67% of all Internet users globally use social media.

Bottom line

Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions.

Mass communication has led to modern marketing strategies to continue focusing on brand awareness, large distributions and heavy promotions. The goal of a promotion is then to reach the most people possible in a time efficient and a cost efficient manner.

Discussion

  1. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things. Steve Jobs – Apple Worldwide Developers’ Conference, 1997

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  2. We are totally going to blog about these tests!

  3. Thanks for all the comments, everyone!

  4. Comments? I love comments!

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  5. Comments? I love comments!

  6. These tests are amazing!

  7. We are totally going to blog about these tests!

  8. We use these tests all the time! Killer stuff!

  9. Thanks for all the comments, everyone!

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O nas

Zależy nam, by internet wyglądał ładnie. Ładniej niż wiele stron, na które mieliśmy okazję trafić - czasem przypadkiem, a czasem całkiem specjalnie. Właśnie dlatego projektujemy je tak, aby chciało się na nich zostać - od pierwszego wejrzenia.

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30 listopada, 2020 07:55 pm
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